Insights & News
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From the Desk of our CEO
Wishing a very Happy New Year to our valued PREP community. I hope 2026 has been off to a great start for you and your family.
This time of year tends to bring upon some self-reflection. Many of us think about what went well during the previous year, and what didn't go as well as we had hoped. We often...
From the Desk of our CEO
am often asked to speak at real estate industry conferences and events, and most recently it was on the topic of Generational Wealth. For those who know me, you know that this is a subject very close to my heart. It’s not just an abstract concept; it has shaped my family’s journey, and just as importantly, it helped mold the foundation of PREP and is one of the philosophies...
From the Desk of our CEO
I was recently on a flight from Cleveland to New York City. About mid-way through the flight we started experiencing some unexpected turbulence. I found myself closely observing the people around me and noticing how they each reacted differently to what was happening.
The woman diagonally across from me was panicking–she grabbed the guy next to her...
From the Desk of the CEO
As I contemplated the subject matter of my letter for this quarter’s newsletter, I realized that I’m personally dealing with a few things that may actually be very relevant to my investors.
I recently sold my Dollar General net lease property, located in New Jersey. It was an investment that I made together with a friend (and current PREP investor) over 10 years ago...
From the Desk of the CEO
Here we go again! Ready or not, welcome to the second presidency of Donald Trump, often known as the real estate “Developer-in-Chief”. Regardless of one’s political beliefs, it’s undoubtedly interesting and exciting to have a real estate industry professional (back) in the White House.
From the Desk of our CEO
It has been an exciting time for interest rate “junkies.” Those following the Federal Reserve’s moves have likely been busy speculating and making bets on impending moves by the Fed.
The recent rate cuts beg the question: do the rate cuts actually affect real estate investments, and if so how? Investing in real estate successfully requires utilizing leverage...
From the Desk of our CEO
Unless you’ve been living under a rock (and even if you have, have you seen the cost of rocks these days? ;)) the current high-inflation economic environment has likely impacted you. From the high cost of groceries and gas to insurance and travel, prices on just about everything have skyrocketed, impacting nearly every aspect of our lives...
From the Desk of our CEO
A friend of mine, who also happens to be a Park Row Equity Partners investor, recently joked with me that I suffer from “TMP”. This startled me for a brief moment. Was this some sort of ailment I hadn’t heard of? “Too Many Properties” he declared, and we laughed together...
From the Desk of our CEO
This time of year often comes with a lot of self-reflection.
It's been a particularly reflective time for me given that LinkedIn reminded me that I'm celebrating 35 years with Park Row South Realty and its subsidiary Park Row Equity Partners (PREP): 35 years?! That's four years short of four decades, and sure sounds like a long time...
From the Desk of our CEO
I write this letter with a very heavy heart, filled with extreme pain and sadness over the recent horrific and brutal terrorist attacks on our brothers and sisters in Israel. As you will read when you scroll below, the PREP team has supported several organizations, and we intend to continue to do whatever we can to help.
Key Concepts
Diversification
It is often said that the three most important words in real estate are: Location, Location, Location. At PREP, we like to say that there’s a fourth - Diversification. Why is Diversification so critical...
Real Estate AI
We are all aware of our new reality – that AI will likely play a role in most industries, and in more ways than we even know yet. The question you might be asking as an existing or potential multifamily real estate investor is...
MF Investment Markets
If you have ever wondered why PREP invests specifically in certain markets and avoids others, the answer often comes down to location. But it is not just about finding a trendy neighborhood...
Investment Strategies
There are myriad types of investments within the real estate asset class. Multifamily is one of these asset types, and the class of choice at Park Row Equity Partners. Furthermore, within multifamily...
Internal Rate of Return (IRR)
When assessing a multifamily investment opportunity, a metric which is important to analyze is the Internal Rate of Return (IRR).
Often, IRR is used interchangeably...
Capital Expenditure
Whether you invest in stocks, bonds, startups, private equity, treasuries, or you guessed it, multifamily real estate, all investing comes down to one fundamental objective: to sell your asset at...
Absorption Rate
Among other important metrics often used when analyzing a real estate investment property, it is essential for an investor to review and understand the Absorption Rate (AR) (Occupancy Rate)...
Long-Term Investing
Real estate is known to be a long-term hold investment. What is a long-term hold and are there tradeoffs to holding an investment longer term? Why can't I buy and sell my shares quickly...
K-1 Tax Document
Tax season is right around the corner, and that means one thing–it’s time for the most popular investor question of the season: “Where is my K-1?” Let's take a deep dive into understanding the...
Depreciation
The benefits of real estate appreciation are well-known; a property increases in value over time, and the investors of that property enjoy the benefit of the value increase. But, what about depreciation?...
Net Operating Income
When prospective real estate deals are evaluated, it is important to continuously monitor the Net Operating Income, or NOI. It is the key value on the financial statement that indicates whether a property...

From the Desk of our CEO
Wishing a very Happy New Year to our valued PREP community. I hope 2026 has been off to a great start for you and your family. This time of year tends to bring upon some self-reflection. Many of us think about what went well during the previous year, and what didn't go as well as we had hoped..
Diversification
It is often said that the three most important words in real estate are: Location, Location, Location. At PREP, we like to say that there’s a fourth - Diversification. Why is Diversification...
Real Estate AI
We are all aware of our new reality – that AI will likely play a role in most industries, and in more ways than we even know yet. The question you might be asking...
MF Investment Markets
If you have ever wondered why PREP invests specifically in certain markets and avoids others, the answer often comes down to location. But it is not just about finding a trendy neighborhood or famous city–choosing the right market and submarket is one of the most critical decisions for creating stable, long-term income from a multifamily investment.
Investment Strategies
There are myriad types of investments within the real estate asset class. Multifamily is one of these asset types, and the class of choice at Park Row Equity Partners. Furthermore, within multifamily there are various investment strategies...
Internal Rate of Return
When assessing a multifamily investment opportunity, a metric which is important to analyze is the Internal Rate of Return (IRR).
Often, IRR is used interchangeably with Return on Investment (ROI)...
Capital Expenditure
Whether you invest in stocks, bonds, startups, private equity, treasuries, or you guessed it, multifamily real estate, all investing comes down to one fundamental objective: to sell your asset at...
Absorption Rate
Among other important metrics often used when analyzing a real estate investment property, it is essential for an investor to review and understand the Absorption Rate (AR) (Occupancy Rate)...
Long-Term Investing
Real estate is known to be a long-term hold investment. What is a long-term hold and are there tradeoffs to holding an investment longer term? Why can't I buy and sell my shares quickly...
K-1 Tax Document
Tax season is right around the corner, and that means one thing–it’s time for the most popular investor question of the season: “Where is my K-1?” Let's take a deep dive into understanding the...
Depreciation
The benefits of real estate appreciation are well-known; a property increases in value over time, and the investors of that property enjoy the benefit of the value increase. But, what about depreciation?...
Net Operating Income
When prospective real estate deals are evaluated, it is important to continuously monitor the Net Operating Income, or NOI. It is the key value on the financial statement that indicates whether a property...

Renting Is No Longer Just a Phase
For much of the 20th century, owning a home symbolized stability, success, and the American Dream. But today, that dream looks different. After decades of rising homeownership, the last 25 years have seen a quiet but profound shift...
CREDaily.com By Nina Dale | November 20, 2025
Articles

Renting Is No Longer Just a Phase
For much of the 20th century, owning a home symbolized stability, success, and the American Dream. But today, that dream looks different. After decades of rising homeownership, the last 25 years have seen a quiet but profound shift...
CREDaily.com By Nina Dale | November 20, 2025

Affordability Drives Most Renters
The U.S. apartment rental market is increasingly divided between circumstantial renters — those driven by financial necessity — and choice renters who value the flexibility and low-maintenance lifestyle of renting...
Globest.com By Kristen Smithberg | October 29th, 2025

MF Is an Anchor in Turbulent Times
2025 has certainly seen a lot of turbulence and uncertainty on the domestic and global economic fronts. Real and potential new tariffs, extreme volatility in the stock market, ongoing inflation and rising anxieties about the U.S. bond...
Multihousingnews.com By David Nelson | July 23, 2025
Older Renters Embrace Flexibility
As homeownership becomes more burdensome in later life, many older adults are rethinking the traditional “aging in place” mindset. Increasingly, they’re choosing to rent—not out of necessity, but preference, reports The WSJ...
CREDaily.com By Valerija I. | August 13, 2025
Renting Is No Longer Just a Phase
For much of the 20th century, owning a home symbolized stability, success, and the American Dream. But today, that dream looks different. After decades of rising homeownership, the last 25 years have seen a quiet but profound shift...
CREDaily.com By Nina Dale | November 20, 2025
Affordability Drives Most Renters
The U.S. apartment rental market is increasingly divided between circumstantial renters — those driven by financial necessity — and choice renters who value the flexibility and low-maintenance lifestyle of renting...
Globest.com By Kristen Smithberg | October 29th, 2025













